Everyone is always trying to figure out how to drive more traffic to their site. A company usually has to jump through several hurdles to get anything implemented and that can usually take months. As an individual or a small (perhaps even medium size) business you are much more flexible when it comes time to make changes.
Title tag is one of the most important part of any blog or website page, so, as a web designer or SEO optimizer you should pay more attention on how you compose it. Creating correct titles is similar to art and not everyone can make it properly from the first try, that’s why you need to know some SEO tricks for titles.
The purpose of the title tag is to give the search engines and your readers a short but accurate description of what the content is about. Title Tag SEO is perhaps one of the most important elements for on-page optimization, yet often overlooked when trying to achieve high search engine rankings for a website page.
Writing great title tags is the most important thing you can do to explain what your website is about, both to Google and to potential visitors. It’s also one of the least time- and money-consuming SEO tactics you can use, while often making a very quick, noticeable difference in your search engine rankings.
The title tag is that blue link that appears in Google search results, and also the name of each webpage that appears at the very top bit of your web browser. Google’s search bots read these tags first to start judging what your page is about and what keywords are most relevant, so they basically tell Google that your site is what users want to see when they look for certain keywords.
Few tips to help guide you in writing the most effective title tags for each page of your website.
- Make the first word/words of you title the keywords you want to capture users on
- Make the title reflect the information on the page. Misleading people will lead to an extremely high bounce rate and very few conversions.
- Don’t use more then 63 characters. Google wont show the entire title if you do.
- If it makes sense to do so, use your title as the headline of your webpage – users expect to find the title on the page and it also reinforces the keywords you’re using.
- Getting your brand/site name in there is a good idea for establishing trust and expanding your footprint, but you should generally put it at the end of the tag after a vertical line so the search focus is on your keywords.
- Your title will end up as a link in the search results, so make it compellingly clickable.
Title tag must be unique on every page of your blog or website and it must be unique in all search results. To make unique titles of internal pages, you need to use your post titles, category names, tag names, etc. If some of your posts or articles are broken into few pages, you should use “Page 2 of 10” or just “Page 2” at the end of title name. Also, to make all your titles of internal pages unique in search index, you can use your brand name in the end. Same titles can cause the appearance of duplicate content, because of that, some pages can get under Google filters (this is really bad).
Some common title tag mistakes you should avoid at all cost.
- Using automatically generated title tags pulled from your content.
- Keyword listing and stuffing.
- Using an exact sentence or headline from your content.
- Using the same exact title tag on every page.