On Page Optimization
Effective on-page optimization steps rule the success an online promotional endeavor. The activities pertaining to on page optimization should be attuned to the latest search engine norms and standards – without dampening the look and feel of a web page or hampering its usability factor.
On page optimization involves activities that make a page ready to be easily indexed by search engine crawlers. A set of ‘right’ on page optimization steps result in improving ranking of a page in search engines.
On Page Optimization – Steps To Ensure Better Search Engine Indexing
In addition to several latest essentials practices like Google Analytics code implementation, XML/ROR Site Map implementation and Canonical/404 implementation, some of the common on page optimization steps that we participate in are as follows:
Title tag Optimization
Title tag is one of most critical aspects that influence the functioning of a search engine crawler. Placed on header section, an optimized title tag acts as the first address for a crawler to correspond a website with. Search engines first index the title (only up to a definite number of words in tags). We make the title tag ‘brief’ yet ‘descriptive’ enough to help crawler recognize the specialty of the site.
Meta Tag Optimization
Meta description includes short details about the services offered by the site. It offers a comparatively descriptive view of the site to a crawler. Optimized meta tags lead to increase in ‘granularity’; the more the granularity of a page is, the better it is read by crawler.
HTML Tag Optimization
Optimize header tags and make a web page well defined for crawlers. By optimizing HTML corresponding to text styles, highlights, and division of contents form headers we make a site easy to be navigated and indexed by search engine crawlers.
The step called ‘keyword optimization’ includes making the content rich with targeted keywords – without hampering the human readability factor. An effective on page optimization step, keyword optimization helps a web page gain on credibility, where a certain keyword repetition ratio acts a reference points with which search engines can associate a page.
We optimize both external and inner links from the point of good internal link construction and anchor text positioning for navigational simplicity, faster scanning by search engine crawlers and better indexing thereby.
If your website has images, optimize them with alt tags and relate every image with a relative term or keyword that define your business. As web crawlers are unable to read images, ‘alt tags’ associated with images help crawler to relate the entire page to a single service/specialty area. We use special tags – short alternate (alt) text for describing image, communicative filename, title tag for image and image linking with image keywords to ensure better on-page coordination amongst the content of a page.