There are many reasons to research keywords, just as there are many reasons to research your market before advertising. The success of your campaign rests on being able to identify the right keywords for your target audience. Keyword competition is the measure of how difficult it will be to rank for a particular keyword. The competition for a keyword can vary depending on how popular the keyword is and industry competition.
It is obvious that everybody want to rank well for high competitive keywords because it will result in high volumes of traffic to our websites and high number of conversions and in the end more money. Unfortunately the web is growing so fast that ranking well for competitive keywords means high budgets and lots of work. These days search engines return in their results videos and also give you the opportunity to search for images, blogs, news and so on.
Many businesses, on first approaching SEO, feel that the keywords list is their one area of knowledge. If you’ve been operating your business for some time, you’ll know the terms your customers use when describing your site and your business. Simply write them all up in a list, and you have your website’s keywords, right?
Graphical images are traveling faster than text in terms of social sharing. This, combined with the ability to show only images for a certain search gives you the chance of creating some interesting infographic and steal some of the traffic for that keyword.
Youtube videos are often shown along with search results. However not all the searches return videos but it’s worth to try. Another reason is that often times people just head over directly to Youtube and search to see if someone already made a video on the topic (since it’s easier to visualize).
High-competition keywords are relatively difficult to approach and require a longer-term view; in the meantime, there’s no reason why you can’t benefit from qualified keywords that will generate a return on investment. If you’re a small company, or just starting with your site’s SEO, it should be part of the plan to target some low-competition keywords as well. Individually, the traffic rates may be lower, but you have a better chance of ranking highly relatively quickly, and overall the sum of many long tail keywords can add up to even more traffic