Link building is the most important factor in off page SEO and search engines still gave importance to backlinks. Back links are actually considered as votes and if your blog has more backlinks from high page-rank sites than your blog will also get higher rank.
When you embark on a link building campaign, you must be mindful of how it is done. There are shortcuts and mistakes that need to be avoided in order to for it to be successful. It is important for you to comprehend that if the link building campaign went wrong, the entire search engine optimization strategy will simply fail. But, the truth is building strategy might go in accordance with the scheme.
There are two ways to get Backlinks, one is natural way in which websites and people links towards your site because they like your content and other is by mutual understanding in which websites mutually exchange link or buy and selling of links.
It is very common that many people unknowingly make some most common mistakes while building backlinks, which can get you good ranking as well as negative rankings (in some cases). So below are the few link building mistakes that you should always take care of:
Linking to sites with bad reputation
Never ever link to a site that had bad reputation i.e., spam site, duplicate content site (auto-blogging, illegal sites, po-rn sites. Remember that search engines certainly won’t love those sites and yours too if you link to them. Similarly, getting backlinks from bad sites like porn and gambling sites should be avoid. Most of the time, competitive SEO companies uses this technique to bring negative SEO for many sites.
Assuming that a link from a high PR site is more valuable
The Page Rank system is useful because it lets people know how highly regarded a site is in the eyes of search engines like Google, but it’s not always a green flag. It’s understandable that if a site with a PR of 3 or 4 wants to link to you, that’s a tempting offer, but if you have to pay for the privilege you should do a little research first.
The first thing to check is relevancy: does this page have anything to do with your site and topic? If not, the backlink won’t pack as much punch with Google. Another thing to check is how many other links this high PR site has. If your link is one of ten or more on a page, you might as well be throwing money away. Carry out these simple checks every time you’re considering a new paid backlink and you’ll be much better off in the long run.
Buying and Selling of Links
After Google Panda update is the worst ever possible thing you can do to destroy your blog reputation. One of my friend was selling links on his website and at this page rank update Google has dropped his site from Page-rank 2 to Page-rank 0. Also his site traffic goes down 80% which clearly shows how bad thing it is. Also if you buy links from other websites chances are that they put noFollow tag after some time or totally remove link from there site. Now this will surly damage your blog reputation in the eyes of search engines.
Failing to Understand the Market
Understanding how people search for a business product or solution is really part of the entire marketing strategy. Link building is in many respects, simply a form of the marketing communications process.
Link builders must understand the potential value the organization provides for a target market, when looking for the most applicable, quality websites to obtain links. This often includes:
- The right industry publishers
- Social communities and online forums
In addition to site identification, the understanding of the target market aids considerably in communication strategy. This understanding impacts both the direct outreach and how a link builder positions the opportunity in detail.
Getting Nofollow Links
Nofollow links are in no way useful for your website to rank in search engines like Google. However, if you want to rank top in Bing, then you can continue to build no-follow links. Else if you are targeting only for Google, its mere a waste of time. Despite, spend a little more time to get atleast few dofollow (quality) incoming links. Though, Google made it clear that they ignore the nofollow tag most of the time but again, if you are working on building links, work on getting dofollow links. There are dofollow forums which you can easily target.