How you use social media? How you plan on using social media? whether social media has helped your online business and your general thoughts on the future interaction between ecommerce and social media. Asking if an ecommerce business needs social media marketing is like asking if the business wants to be known in the market or not.
Social media can greatly help the success of your e-commerce business. Social media is a broad phrase that refers to a variety of user generated content on the web. Although social media sites — Twitter, Facebook, LinkedIn, YouTube — are cost-free, they are not time-free. In fact, managing just a single social network business page can be a full-time job, not to mention managing three or four on multiple incompatible platforms — which is what many businesses try to do.
Social media marketing also carries out another vital function. It connects your business to your customers like no other by using user reviews and ratings. It can build user communities and establish forums on which the products you deal with are discussed among users. This is perhaps the most effective marketing tactic. It should rate several notches above all other kinds of advertising, because no advertisement has as much impact as a positive user review. If you could get your social media marketing techniques to generate these, there is no better thing to happen to your business.
So find the one that best suits your business’s needs.
TweetDeck- This is a free social network management app where you can update Twitter, Facebook, MySpace, LinkedIn, Google Buzz and Foursquare in one location. All your contacts from every profile on every social network are cross-accessible. You can schedule posts in a queue, or schedule simultaneous updates of all social accounts, and much more. Currently available as a desktop app, an integrated Chrome extension and an Android mobile app.
Pluggio- Although it has limited compatibility — it only works with Twitter — you can manage up to 20 Twitter accounts simultaneously and schedule custom posts on all of them 24 hours a day, to get on with the rest of your business.
Syncapse- Social media management for big businesses — build, monitor and measure your social media marketing efforts from one place. You get a single real-time view into all your social activity on Facebook, Twitter, YouTube and WordPress.
Postling- Postling is a centralized dashboard that will aid you in organizing, managing and tracking all of your social media efforts so that you can engage with your entire online community from one location. Postling enables you to post to your blog, schedule tweets and respond to comments using any social media outlet. You can try out the full set of Postling’s features for only $1 for the first month.
Seesmic- This is a great, free way to monitor, manage and post on close to 50 different social services. It offers desktop, mobile app and browser-integrated solutions.
Social Media Management Platforms are a one-stop-shop and will assist you in doing the following:
- Provide you with a secure place to store multiple passwords and usernames for your online business
- Allow simultaneous posting across multiple social networking platforms
- Allow you to schedule and even automatically post to the various social media platforms