Category Archives: Business

All you need to know about customer- centric web design

A website may have an encompassing design that is capable of enticing the visitors but it’s futile if your customers find it overly complicated and end up leaving confused or frustrated. Such a design that lacks optimized navigation and functionality can lead to increased bounce rates and dropped conversions. The most suitable remedy for this […]

Why is it so important to optimize your website for mobile?

Mobile optimization, in the simplest words, is the process of ensuring that visitors who access your website from mobile devices have an experience optimized for the device. The optimization process basically has to do with the website design, structure, page speed, and more to ensure that you are not unknowingly turning mobile visitors away.

Struggling hard to grow your email marketing list? Read on

Every business on this planet wishes to generate leads and wants the list to build up over time. What most of them fail to understand is that not every lead is a beneficial one. This results in the businesses using wrong strategies to grow their email marketing list and wasting their time and efforts. So, how […]

How is SEM related to inbound marketing?

Inbound marketing is a wider aspect of which SEM is just a single. smaller aspect, with success varying on a case-by-case basis.You need to know, inbound marketing, search engine optimization (SEO) and SEM all share one common goal: getting customers and conversions at target acquisition cost.

Essential elements of a successful promotional campaign

The term “promotional campaign” refers to a series of advertisements using various marketing tools that share the similar messages and thoughts to promote a business or an event.

Edit your old blog posts to benefit your blog like never before!

Publishing numerous, data-driven posts on your blog is not enough. You need to check them. This is so because whenever a person visits your blog, he/she may go through any of your articles. Now, suppose, some of your blog posts contain outdated, stale information, it may cause the visitor to abandon your site/ blog. This […]

Ever considered guerrilla marketing for your business?

Firstly, what exactly does Guerrilla marketing mean? Well, it is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way, that too on a tight budget. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. This type […]

Best local SEO strategies to grow your business

Local SEO refers to a highly targeted online marketing approach. It helps businesses promote their products and services to local customers at the same point in time when they’re looking for a local business. You can leverage local SEO to make your business stand out in the SERPs. Here are the best local SEO strategies to […]

Email marketing: How it helps build strong relationships

If you are serious about your business and want to build relationships then you should acknowledge the power of email marketing. No, seriously! The consumers may be addicted to social media but it does not turn out to be an awesome relationship marketing channel. Though it is great for brand discovery and content sharing, it is […]

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