The Internet definitely plays a big part in today’s society, however for some people, it’s just not enough to be able to login online and use service such as Facebook and twitter….no! they want their own website, something that defines who they are or talks about what they do.
One of the big questions that people face (especially beginners) is whether to start a blog or a static website. A static website used to be good in the past, but unfortunately not anymore, simply because the internet and the people who are using it have evolved into something that requires more than a mere static site.
A Blog For Your Homepage
Having a blog for your homepage shows the interactions between different types of visitors and thus making your site look more important. This is a good reason for first time visitors to bookmark your site and come back once they feel that your site is not deserted compared to a static site where its completely lifeless.
Blogs allow readers to subscribe via RSS
RSS readers are one of the most valuable things a blog can have. Subscribers are people who love your blog and what you write so much that they want it delivered to their feed aggregator or their email inbox each day. They are people who are targeted to your content and are probably your blog’s biggest fans. By allowing people to subscribe, developing regular readers is even easier than it was before. The amount of RSS subscribers a blog has is one of the ways to determine how popular and valuable it is. Besides providing value to you, it provides obvious value to your readers as well and makes things much easier for them to read everything you write.
Blogs generate traffic easily
If you can make your blog rich with good content with interesting stuffs, you will surely gain audience easily. And further with the readerbase, you can promote it. It is easier to be on the top with interesting topic with the help of a blog only.
Blogs are more search engine friendly
Just like they’re reader friendly for being updated all the time and having a huge collection of interlinked content, they’re search engine friendly for those same reasons as well. It’s not always true, but more than likely that a blog will rank better in search engines than your average website. The more a site is updated, the more often a search engine bot will come back and crawl your site so they can quickly index the new things you have to offer. And when a bot is coming to crawl your site, it will have many more options with a blog since all of the content is linked to and featured everywhere.
Blogs help build author and visitor interaction
When you have a static website your visitors aren’t going to be known to you like they would with a blog. With a blog, anyone who likes your page or post can comment on it. You’ll start to learn your readers’ names and their own blogs or sites. You’ll have conversations with them and discuss topics through the comments or email. And even if a reader doesn’t comment, you might see them voting for your content a lot via social media, their avatar might be popping up a lot on your MyBlogLog widget, or you might be getting linked to by them and see it via your trackbacks and incoming links. As your blog grows you’ll come to recognize hundreds to even thousands of your readers, with dozens becoming people you know much more closely.
Blogs are easier to setup and manage
A blog can be installed with WordPress, the best blogging platform and my choice, in five minutes. You don’t have to get up close and personal with coding it, all of the core files are already there for you and all you have to do is upload them and create a database (which takes two seconds). You can find an amazingly beautiful theme or design, upload it in one minute, and if you want you can easily tweak it. You can login to the user-friendly dashboard and write your content, manage your categories and comments, change your options or blogroll, and much more without dealing with anything over the top and complicated. The blog platform does all the work with the technical stuff while you get to enjoy writing for your site and running it however you like.
Retaining Of Interest
Blogs are updated regularly and are easy to browse also. So you tend to get more visitors in a blog than a static website. In a website visitors often feel bored crawling through the pages, while in a blog they get easy access to their desired posts. So that you always get returning visitors by retaining their interests.