6 Mobile App Trends to Impact 2016- Part III

4. Ad targeting – Now your business provides data-driven experiences for their customers, the targeting of ads will also greatly improve and therefore become much more effective. You can enhance the effectiveness of your ads by relying on the data from many sources. The customers themselves will provide a great deal of information regarding their interest, preferences, as well as demographic information once they have opted-in to your data program. This entire information proves vary handy.

By creating a data program you will be able to give them a better experience within the app with the ads that are more relevant to the particular user. Your advertising programs can become exceptionally powerful, when you add this in context of their location.

5. Deep linking – Deep linking is for sure to increase as businesses want their contents more founded or discoverable. Opportunities have been created by both Google and Apple by using APIs to allow mobile content to be found via mobile search. Businesses are now able to deep link to the app content with the help of their mobile advertising programs and websites.

Users will be now able to interact with more and more app content in mobile searches and will also have the ability to see the content exclusive to mobile and not available for other devices. This will enhance the convenience a brand has to engage with customers and create conversions.

6. Mobile Videos – The presence of video is visible there on every mobile and hence the businesses are also eager to capitalize on this trend. According to a recent study by IAB, 58% of people watched video on a daily basis from their mobile devices. Hence quality video production for the small screen is truly effective in reaching this particular segment of growing audience.

This growth is also due to the consumers who are now owning high quality mobile devices. When it comes to mobile videos, apps are the clear choice for the consumers. The IAB study has also shown that 48% of respondents access to to the video via the app and not mobile websites, while 18% indicated that they would rather watch a video vai a mobile site.

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